In December 2019, NordVPN became one of the five founding members of the newly formed 'VPN Trust Initiative', promising to promote online security as well as more self-regulation and transparency in the industry. The bug bounty was launched in December 2019, offering researchers monetary rewards for reporting critical flaws in the service. On October 29, 2019, NordVPN announced additional audits and a public bug bounty program. The press sources quoted the market rise in SASE technology as one of the key factors in the rebrand.

Two years later, NordVPN Teams rebranded as NordLayer and moved towards SASE business solutions. In September 2019, NordVPN announced NordVPN Teams, a VPN solution aimed at small and medium businesses, remote teams and freelancers, who need secure access to work resources. As a result, NordVPN still operates in Russia, but its Russian users have no access to local servers.

The provider declined to comply with the request and shut down its Russian servers on April 1. NordVPN was reportedly given one month to comply, or face blocking by Russian authorities. In March 2019, it was reported that NordVPN received a directive from Russian authorities to join a state-sponsored registry of banned websites, which would prevent Russian NordVPN users from circumventing state censorship. As of June 2021, NordVPN was operating 5,600 servers in 59 countries. In June 2018, the service launched an application for Android TV.

In October 2017, it launched a browser extension for Google Chrome. Late in May 2016, it presented an Android app, followed by an iOS app in June the same year. NordVPN was established in 2012 by a group of childhood friends which included Tomas Okmanas. NordVPN has released their linux client under the terms of the GPLv3 only. Its offices are located in Lithuania, the United Kingdom, Panama and the Netherlands. NordVPN operates under the jurisdiction of Panama, as the country has no mandatory data retention laws and does not participate in the Five Eyes or Fourteen Eyes intelligence sharing alliances. NordVPN is developed by Nord Security (Nordsec Ltd), a company that creates cybersecurity software and was initially supported by the Lithuanian startup accelerator and business incubator Tesonet. Manual setup is available for wireless routers, NAS devices, and other platforms. NordVPN is a VPN service provided by company Nordsec Ltd with applications for Microsoft Windows, macOS, Linux, Android, iOS, and Android TV.

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